Who Regulates Affiliate Marketing?

by Mohammed May 08, 2021
who regulates affiliate marketing

The short answer is “Governments regulate affiliate marketing through the implementation of rules and regulations”.

Before starting to promote any affiliate products, you need to understand this industry’s legal framework.

Even if you are a seasoned affiliate marketer, knowing about the law will help you make more informed and safe decisions.

Businesses who want to promote their product through affiliate marketing will find a lot of value in this article too.

In this article, I’ve addressed the question “Who regulates affiliate marketing?” after detailed research. By, the end of it, you’d have enough knowledge on the topic.

Let’s get into the details of “who regulates affiliate marketing”.


Who Regulate Affiliate Marketers?

Affiliate marketers are one of the key market players in the affiliate marketing industry. They partner up with an affiliate company and promote its products.

Affiliate marketers get a set amount of commission with every sale of an affiliate product. They either bring relevant traffic to their websites to do that or promote affiliate products without a website.

The governmental bodies concerned with the marketing industry are responsible to regulate affiliate marketers.

So, every affiliate needs to examine the legality and viability of a product before starting to promote it.

How Can You Work as an Affiliate Risk-Free?

How can an affiliate ensure compliance with all the rules and regulations of affiliate marketing and make it a sustainable source of income?


Choose Businesses Wisely

As an affiliate marketer, your success will majorly depend on your choice of the business you are promoting. So, the research is quite important.

What should an affiliate marketer look at in a business before partnering up with it?

    • The quality of the product
    • The reputation of the business
    • The terms and conditions
    • First-hand reviews of the business

The potential customers/audience is only going to buy a product that they can believe to be of high quality and trustworthy.

So, just going with a popular brand won’t do it for an affiliate marketer. Ticking all the boxes is a must to establish a trust-based relationship with the audience.

And, you don’t want to claim something that you can’t deliver. So, it’s also important to do some research about the products.

Some affiliates even buy those products to make sure they are not promoting a lower-quality product, maintaining their credibility in the market.


Read the Terms and Conditions

I know it may be a little annoying to read a lengthy document with technical language but knowing what you are signing up for is important.

So, have an idea about the terms and conditions of the agreement you are signing up for.

Also, make sure you understand the affiliate model. Is it CPA (cost per acquisition) or based on affiliate commissions?

You’ll also want to know about the payment methods. It could be a problem later if you couldn’t find a suitable payment option to get paid.


Affiliate Link Disclosure

Disclosing affiliate links is the responsibility of every affiliate marketer. It’s important from the regulation’s perspective as well.

Your affiliate disclosures should be easy to find by the visitors and should be in an easily understandable language as well.


Write Privacy Policy

A privacy policy page doesn’t only build trust between the consumers and business, but it’s an important requirement from governmental bodies as well.

So, you should disclose to the audience the type of data you are collecting from them. It could be their phone numbers, IP addresses, email addresses, and payment details.

Also, tell them what’s the purpose of collecting such data and if you’d share their information with any other services.


Who Regulate Affiliate Companies?

Affiliate companies or Affiliate networks are key players in the affiliate marketing industry. They act as middlemen between the businesses and affiliate marketers.

There are certain rules and regulations that govern these companies. These regulations may vary depending on the governments and institutions involved.

But, all the affiliate networks need to maintain a safe and secure environment for both businesses and marketers.

Examples of affiliate networks/companies include ShareASale, Amazon Associates, CJ Affiliate, and more.


who regulates affiliate marketingSource: Amazon.com


Let’s discuss other players involved in the affiliate marketing industry.



Advertisers are businesses that pay a fixed amount to affiliate marketers for every sale. For instance, a business wants to sell sofa sets. Affiliate marketers get a fixed percentage of the profit incurred through the sale of a sofa set.

The more sofa sets affiliates can sell; the more will be their earnings, and the more the business can profit.



Customers don’t have a direct stake in the affiliate business model. They want their products to be of top-quality and reliable.

As long as businesses provide that, they won’t care how much do the affiliates make commissions or what are the regulations on the affiliate network.



Governments also play a role in the affiliate marketing industry. All the rules and regulations of a country apply to the businesses involved in affiliate marketing.

All the key players discussed above are regulated by governmental bodies.

So, it’s important to do some research about the rules and regulations of the country you are doing business in.


Affiliate Marketing Taxes

The taxes on the affiliate marketing income aren’t any different from normal taxes incurred on any other source of income.

But, there are exceptions.

For instance, in the US, you don’t have to pay taxes for your affiliate marketing income unless it exceeds the $600 mark.

If you are living outside the US, the laws of your country may not be the same. The general rule is that affiliate marketing income is treated like any other income source.

So, if your country has an income tax rule, it’ll most probably apply to your affiliate marketing income as well.


Is Affiliate Marketing Legal?

Affiliate marketing is a completely legal business model. And, anyone with the know-how of the internet and communication can make money by selling others’ products.

The companies that offer affiliate marketing programs give a certain amount in commission on every sale to the affiliates.

who regulates affiliate marketingSource: Amazon.com


Affiliate marketers need to be cautious of a few things while promoting affiliate products.

For instance, you cannot copy anyone’s content and post it on your website. This includes images, videos, and text.

Moreover, you should also avoid providing misleading information that may lead to customers buying affiliate products.

In other words, your affiliate marketing efforts shouldn’t be deceptive and provide the true picture to the users.

If you are complying with the rules and regulations of your government and following the best practices of the internet, affiliate marketing is as legal as any other business.


When is Affiliate Marketing Illegal?

Any activity that aims at deceiving or cheating the business, affiliates, or the consumer is illegal. Although affiliate marketing is legal, you may find a few exceptions that practice immoral and illegal ways to earn money unfairly.

Some affiliate marketing frauds include:

    • Increasing CPC (cost per click) link clicks through software portraying as actual users
    • Setting up fake purchases and earning commission from them (Purchases done through stolen cards)
    • Providing wrong information to the consumer and getting sales through deception
    • And more

So, while affiliate marketing is a legal business model, there are a few tricks that can not only get you in trouble but also put at risk the whole industry’s reputation.


Can Anyone Do Affiliate Marketing

The question “Can anyone do affiliate marketing?” can be effectively answered by discussing the affiliate marketing procedure.

Once you know how people are doing affiliate marketing, you’d have a better idea about who can do affiliate marketing.

You’d also get to know whether you can make a lucrative career out of it or not.

Let’s get started.

The short and sweet answer would be “Anyone with a fast-enough internet connection, the skill to communicate, and fire in the belly can do affiliate marketing”.

You see, you don’t need an office to get started with affiliate marketing and even make big bucks. There is no need for previous experience either.

Best of all, you don’t need a starting capital for being a successful affiliate marketer. Did I pique your interest? Let’s move forward.

Is it that simple? Well, no. Let’s get into a little more detail.

What Do You Need to be an Affiliate Marketer?

As unpopular as it may sound, you don’t even need a website to sell affiliate products. If you can get people to click on your affiliate links and buy stuff, there is no need for a website.

However, a website does put you in a credible and trustworthy position.

And, you can persuade people better with useful and quality content. This could be quite difficult when you don’t have a website to communicate with your target audience.

If you want to create a website, WordPress is probably the best option for a non-tech-savvy person.

What Do You Need to be an Affiliate Marketer

But, let’s just face it. Not all of us would want to go through the hassle of creating and maintaining a blog. Some of us may want to just get going without a website or blog.


Where Can You Promote Affiliate Links?

Running a blog is no easy task. And, it takes time to rank in the search engines too. What if you could promote your affiliate links on other platforms and still get good affiliate sales?

Well, you can do that. You just need traffic. There are platforms that offer you exactly that. Whether it Reddit or Medium, you can leverage their audience and generate affiliate sales.

Moreover, social media giants like Pinterest, Instagram and Facebook are high-quality traffic sources. Not only can you get sales organically, but you can also use their effective paid advertisement platforms to maximize your sales.

To get started without a website, what you can do is partner up with a platform that doesn’t require a website.

For instance, you can create a Clickbank account and start promoting its products right off the bat. However, having a website does put you in a credible position and allows you to sell more.

affiliate marketingSource: Clickbank.com


So, anyone with a will to work consistently can start affiliate marketing and be successful at it. The key is to get people to act on your offers.

That’s not an easy task though. Consumers these days consult their peers and online reviews before they buy anything.

You could be that source that they trust. Produce good-quality content and build trust with your audience. Once you establish trust with them, it would be easy to sell them anything related to your niche.


Is affiliate Marketing Legit, And Do You Have to Have a Lot of Money to Start?

Affiliate marketing is completely legitimate, and anyone can start without having to invest a lot.

Even if you have no idea about digital marketing or content creation, you can get started without needing deep pockets.

How is that possible?

Let’s dig into the details.


How to Start Affiliate Marketing with a Blog?

To have an idea of affiliate marketing expenses, you need to know how much it costs to create a blog.

These days, creating a beautiful blog isn’t a technical thing. Anyone with basic computer knowledge can create one within a few minutes.

But, you do need a little investment for hosting and domain name for your website.


What’s hosting?

Hosting is where your website is stored. It’s a virtual home of your website. So, you’d have to buy a hosting service before you can start producing content.

You don’t have to invest a lot here either. Just a few bucks and your website will be up and running.

NameCheap is a great option if you have never owned a website before and want to go light on your wallet.

The hosting company has an able and supportive customer support team that’ll guide you through any procedure or problem. Plus, it’s one of the cheapest hosting providers that also offer quality.

namecheapSource: Namecheap.com


The next step would be to buy a domain name. A domain name is your website’s identity. It’s what you put in the web search bar to find your website.

I’d recommend you go with NameCheap for your domain name as well. It’s cheap and reliable.

You can find a good domain name for around $10 with ease.

It’s better to buy the domain name and hosting from a single company to keep things simple and easy.

So, getting your website/blog up and running doesn’t need much investment, that is, when you want to do affiliate marketing through the website route.

Otherwise, there are a lot of platforms where you can connect with your audience and sell them whatever you want.

However, having a website is always a plus when it comes to affiliate marketing. People want to trust the person they are doing business with.

They don’t want to buy from any random person on the internet. They tend to buy from people they can trust. And, building that trust is much easier with a blog that produces high-quality, valuable content.


How Much Investment Do You Need to Produce Content?

You don’t need to invest if you can produce your own content. Even if English is not your first language, you can write easy-to-understand persuasive content.

However, if you don’t have time to write your blog posts, you’ll have to hire an article writer who knows how to rank content in Google.

And, while it’s relatively easy to find a content writer, it’s a little tricky to find a good one. A writer that knows the “ins” and “outs” of SEO, and can produce user-friendly blogs.

So, the total cost that you’d have to incur is hosting, domain, and content (optional if you can produce yourself).



The question “who regulates affiliate marketing” may seem like an unusual one, but there is a simple answer to it. The affiliate marketing industry is regulated by the concerned governmental body.

On a lower level, there are affiliate networks that make sure everything between a business and affiliate goes smoothly and according to law.

So, while the government is responsible to regulate the industry the same as any other industry that’s making money, the parties play an important role too.

For instance, if an affiliate marketer does his/her research before joining an affiliate program, they’d know whether the program is legit or not. This will keep them away from working with a fraud company.

Whereas, affiliate networks can make sure all the dealings go according to the law of the countries the parties are from.

That said, the ultimate authority lies with the concerned body.

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