Which of the following is NOT a benefit of using Hootsuite analytics?
Which of the following is NOT a benefit of using Hootsuite analytics?
Here are the answers:
- it’s more efficient to gather metrics data in one place, rather than several different sources
- metrics data that are updated in real-time
- highly accurate estimates of the monetary value of each like, retweet, share, and new follower (correct answer)
- a highly visual, customizable interface
The answer to the question “Which of the following is NOT a benefit of using Hootsuite analytics?” is “highly accurate estimates of the monetary value of each like, retweet, share, and new follower”
The social media user-base is projected to reach 4.41 billion by 2025. That’s quite a lot of people, which translates to multiple social media platforms.
For that reason, handling social media accounts is no easy feat these days. If you want to add efficiency to your social media marketing, a social media management tool is essential.
What is Hootsuite?
It’s overwhelming to handle so many social media platforms separately. So, as a business, it’s a good idea to get a tool that streamlines all your social media marketing efforts.
Hootsuite is one of those tools. It allows you to do effective social media marketing from its dashboard, eliminating the need to access several accounts separately and saving your time.
Hootsuite is an effective social media management tool that allows you to:
- Schedule your posts in advance
- Monitor different social media accounts in one place
- View analytics data
- Manage customer service
- Collaborate with your team
What is Hootsuite Analytics?
It can quickly get overwhelming when you have to measure your performance across multiple social media platforms as a business.
And, it’s important that you analyze your business’s performance so that you can address any shortcomings in time and move in the right direction.
Hootsuite Analytics is an effective tool that offers exactly that. You just need to log in to one dashboard and measure all your social media analytics from there.
Benefits of Using Hootsuite Analytics
It’s more efficient to gather metrics data in one place, rather than several different sources
Your social media marketing metrics will be scattered on different platforms without an effective management tool like Hootsuite.
Hootsuite allows you to gather the metrics data from various sources and optimize your social media marketing strategy all in one place, which makes it more efficient.
Metrics data that are updated in real-time
With Hootsuite, you get all your metrics in real-time. You won’t have to wait for your data to update; you know whenever activity occurs on your social media accounts.
A highly visual customizable interface
Moreover, Hootsuite lets you customize the dashboard interface, allowing you to get a personalized experience. The visual interface makes working on the software enjoyable.
You can also find out who is talking about your business from your Hootsuite dashboard. You will just have to go to “add stream” and write the keyword. Any posts with the mentioned keywords will appear in front of you.
Easy to Use
Hootsuite is an easy to use tool that allows you to analyze the success of your social media marketing efforts. Your team can smoothly manage all the social media accounts within Hootsuite’s dashboard.
How to Get Started with Hootsuite?
Hootsuite has free as well as premium plans. You can opt for the FREE SIGN UP and get the feel of the software by adding 3 of your social media accounts. However, you won’t be able to access the analytics with the free sign up.
After signing in, on the left sidebar of your Hootsuite dashboard, you’ll see a “Stream” option.
Streams are where you can browse all the activity related to your industry, find out who is talking about your business, and keep track of your own activities.
You can create a board for each individual social media account and manage the posting, commenting, and metrics from the dashboard.
Scheduling a Post in Hootsuite
You can pre-schedule a post if you want it to go live at a particular time.
In addition, the tool provides you with a lot of free assets to make your posts visually appealing. You can choose the pictures of your choice from the cloud storage right within the software.
Alternatively, you can upload your own images from your computer if you want.
Adding Streams to Your Board
The tool also allows you to customize your boards. You can add any “Stream” to your board and replace it whenever you want.
For instance, if you have added a YouTube channel as one of the social networks in Hootsuite, you can view your videos, published comments, likely spam comments, search, playlist, and even moderate the activity.
In addition, you can also add a mixture of streams to your dashboard. For instance, you can manage an Instagram stream and a YouTube comment section on one board.
Hootsuite makes everything related to social media marketing streamlined and easy so that anyone from your team can use it effortlessly and effectively.
You can measure analytics data for any platform you want and optimize your social media marketing strategy along the way. The software provides you with real-time insights.
You can go to the Hootsuite planner form the left sidebar and make changes to the timetable for your pre-scheduled posts.
When you click a post within the “planner”, it will show up on the right side where you can view its details. It also gives you the delete option if you ever want to delete a post from the planner easily.
An impressive feature of the planner is that you can drag and drop the posts to change their publish dates as well.
Engaging with the Audience
Not only can you publish your social media posts from a single dashboard, but you can also interact with your customers/audience on multiple social media platforms.
You can like their comments, reply to them, and manage spamming without having to log in to any of these networks.
Where to Access Hootsuite Analytics?
Once signed into the dashboard, you can access Hootsuite analytics in the sidebar. The sidebar will have three options:
1. Post performance
Post performance lets you know how your posts were received by the audience. Post performance feature also lets you customize the columns to show data that are more relevant to you.
Plus, you can set a date range within which you want the tool to show results. You can also customize the columns to show specific metrics like comments, reach, reactions, and engaged users.
Within your Hootsuite dashboard, you can customize your social media analytics reports as per your requirement.
Hootsuite analytics allows you to see “overview reports” showing analytics of individual networks and “mixed overview reports” for combined metrics from multiple networks.
Plus, there are pre-made templates in the reports area that allow you to monitor the performance of individual networks.
Moreover, the tool lets you craft custom reports based on the metrics of your choice to meet your specific organizational requirements.
3. Team Metrics
The “team metrics” feature of Hootsuite analytics lets you assess the performance of your team members with ease.
For instance, you can customize the productivity of a team member based on his or her resolution time and response time.
Why is Social Media Analytics Necessary?
A prominent benefit of using a social media analytics tool is that it makes content optimization easy. You can know what type of posts bring the best results, allowing you to improve your content marketing strategy.
In addition, social media marketing analytics tell you what strategies are working. It shows real-time data, which you can adjust based on your marketing goals.
Another reason why the social media marketing analytics tool is important because you get to know the best-performing platform.
Not every social media platform will bring you satisfactory results. With an effective analytics tool, you can make sure you are targeting the right platform.
Not only that, but you also get to know which type of posts get the most eyeballs, drive more engagement, and bring more traffic to your sales page.
What is Hootsuite Certification Exam?
Hootsuite is a standard in the social media marketing industry and is trusted by millions of users worldwide.
The company offers training certification courses where you can learn about social media management skills.
These skills not only equip you to promote your own business through social media, but you can also offer your services as an expert in this industry.
If you want to maximize the impact of your efforts in social media marketing, acquiring the skills and passing the Hootsuite certification exam will help you a lot.
Hootsuite certification offers you an online certificate. You can also link that certificate from your blog or website.
The courses are free to take. But if you want the certification, it will cost you 99$.
The best thing is, you can prepare for the exam from a free online course from Hootsuite. And, the certification never expires.
The correct answer to the question “Which of the following is NOT a benefit of using Hootsuite analytics?” is “highly accurate estimates of the monetary value of each like, retweet, share, and new follower”.
Hootsuite analytics allow you to measure your social media performance and overcome any shortcomings. It allows you to handle and analyze multiple social media accounts in one place.
Moreover, the tool updates the metrics data in real-time and has an easy to use, customizable visual interface.