How to Change Shopify Store Name?

by Mohammed August 02, 2021
change shopify store name

When you sign up for a Shopify account, you choose your store name. And, the name you chose at that time determines your Shopify store’s sub-domain.

This is in the form of “”. The sub-domain is for internal purposes like managing your online store.

Although you can keep using this sub-domain, I’d recommend creating a custom domain for your store. This increases your credibility and makes your brand more memorable in the minds of your prospects.

In this article, I’ll talk about:

    • How you can change your Shopify store name
    • How many times you can do that
    • Whether your Shopify store name matters or not
    • How to change your Shopify URL
    • How to remove your Shopify store name

Let’s get started.


How Do I Change My Shopify Store Name?

Changing your Shopify store name is simple and straightforward. There are two ways you can do that.

You can either change your Shopify store name from the mobile app or by logging into the Shopify web page.

Here is the step-by-step procedure for the web page.

    1. Sign in to your Shopify store
    2. At the bottom-left corner, click on the “Settings” option
    3. After you are redirected to the settings page, click on “General”
    4. You’ll then be redirected to the store details
    5. Put your desired store name there
    6. Click Save

Your prospects can now see the new name of your Shopify store.

Let’s see how you can change the Shopify store name through the mobile app:

    • After you open your Shopify app on your phone, click the Store icon at the bottom right corner of your screen
    • Then, press “Settings”
    • Under the store settings, press “General”
    • Insert your new Shopify store name under the store details box

Both procedures are somewhat similar, except for the first step.


How Many Times Can You Change Shopify Store Name?

Fortunately, Shopify hasn’t put a limit to the number of times you can change your Shopify store name. So, you can change your Shopify store name any number of times you want.

As discussed earlier, just go to:

    • Settings
    • General menu

And, change the store name.


Does My Shopify Store Name Matter?

Yes! Your Shopify store name matters a lot. It’s the first thing your prospects or potential customers see in your store.

It’s an important aspect of your busines’s brand image. A bad store name can be a huge turn-off for store visitors, which can damage your business eventually.

You want a store name that’s easy to remember and simple. Coming up with a decent, relevant, and professional Shopify store name is imperative. But, how you can do that?

Let’s talk about some things you need to be aware of while deciding your Shopify store name.


How to Name Your Shopify Store Name?


Keep it Simple and Memorable

You don’t want your prospective customers to forget your store’s name because it was too difficult to remember. Make sure it sticks in the mind and is easy to read, type, and remember.

Also, make sure that it’s easy to pronounce; you don’t want to miss any word-of-mouth marketing because of tricky pronunciation.


Add Relevant Keywords if Possible

Although it’s not necessary if you can find a keyword that’s related to what you sell, use it in your store’s name.

But, make sure to use it naturally. Remember, keeping your name simple is more important than incorporating a keyword in it.

As it’s a little tricky to find an available name due to saturation, what you can do is, combine a keyword with another word.

Let’s say your store is about camping gear. “The Camping Express” would be a good option. The name is easy to remember, has a keyword in it, and would probably be available as well.


Avoid Numbers and Hyphens

You don’t want to make it easy for your prospects to mistype your store’s name in the search bar. You can minimize the chances of someone mistyping your store’s name by avoiding numbers and hyphens in your URL.

Avoiding hyphens and numbers also makes it easier for people to search your store on a mobile phone. Otherwise, they’d have to shift between the numeric and alphabet keyboards, increasing the chances of a typo.


Finalizing the Name

Once you have narrowed down a list of potential names for your store, visit similar Shopify stores for name comparison.

Similar names can be confusing for a prospect. So, you want to be as unique as possible. You want your business to stand out, so steer clear of a name that’s too close to a competitor’s store name.

Another thing you might want to do before deciding on your store name is search social media. Many businesses start out from there. And, you should eventually move your brand to social media as well.

So, make sure the name you are going with isn’t used anywhere else on the web. I know it can be a little overwhelming to find the right name for your store. But, once you find the perfect name, you give your brand an identity that can last forever.


How Do I Change My Shopify URL?

Your Shopify store’s URL is its address on the web. It’s the place where your prospects find your business online.

Shopify gives your store a default sub-domain when you create your store on the platform. This means your store URL will have “” at the end of it.

As a brand, you want a custom domain name that reflects your business and makes you appear professional.

To change your Shopify URL, you can do one of three things:

    • Connect an existing domain name with your Shopify store
    • Buy a new domain name directly on Shopify
    • Buy a new domain name from a third-party domain name provider like Namecheap

If you don’t have a clear direction, I’d recommend going with the second option: Buy a domain name directly from Shopify.

Setting up your domain name and pointing it to your store can be a hassle, especially when you don’t know what you are doing.

You might save a couple of bucks by going with a third-party registrar, but a domain name with Shopify will be a more convenient option.

Let’s see how you can change the Shopify store name through the simplest route.


Buying a Domain Name from Shopify

Buying a URL or a domain name for your Shopify store is pretty simple. You can either buy one through the Shopify app or the Shopify web page.

For changing the URL of your Shopify store through the Shopify app:

    • Click on the store icon at the bottom
    • Press online store under the “Sales channel” section
    • Select “Domains”
    • Go to “Buynew domain” at the top of the screen
    • You can then type in a domain name of your choice and see if it’s available
    • Chose the domain name from the search results and go through with the purchase

Now, when you return back to your domain dashboard, you’d see your new domain name if it’s ready.

    • Select “Change primary domain link”
    • Select the new domain and select “Save”.

That’s it! Your new URL is up and running on the web.

For changing your store’s URL from the web, after logging into your Shopify account, go to:

    • “Online Store” under the “Sales Channel” section
    • “Domains”
    • “Buynew domain”

Now, type the domain name you want to buy for your store into the search box and select the one that’s available.

    • Select the “Buy domain” button against the domain you want to purchase

On your domain screen, you’d see your new domain once it’s listed

    • Select “Change primary domain link”
    • Select the new domain for your store


How Do I Remove Shopify Store Name?

You can remove your Shopify store name just as easily as you can change it. The procedure is the same. All you have to do is, go to:

“Settings” and then “General menu”. Remove the existing Shopify store name from there and replace it with whatever you like.



If your brand already has a name, you can go ahead and change your Shopify store’s name to that. But, if you are starting out, you need to come up with something that’s simple and resonates with your target customer.

While selecting your store’s name, do a little research and see if anyone has already taken it. You don’t want your brand to sound like another brand. You want a unique identity.

When you are ready, simply go to “Settings” and then to the “General menu”. There you’ll be able to change your Shopify store’s name.

As for your store’s URL, to me, the easiest and effective way to change your Shopify store URL is by buying it from Shopify itself.

This way, you won’t have to point your DNS servers to the store, which is quite a hassle, especially for non-technical people.

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